{"id":2497,"date":"2026-06-08T17:04:09","date_gmt":"2026-06-08T15:04:09","guid":{"rendered":"https:\/\/cemarina.com\/proyecto\/ecoembes-recycler-archetypes\/"},"modified":"2026-06-17T16:42:15","modified_gmt":"2026-06-17T14:42:15","slug":"ecoembes-recycler-archetypes","status":"publish","type":"proyecto","link":"https:\/\/cemarina.com\/en\/project\/ecoembes-recycler-archetypes\/","title":{"rendered":"Ecoembes: Recycler Archetypes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2497\" class=\"elementor elementor-2497 elementor-1909\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50cfe702 e-con-full e-flex e-con e-parent\" data-id=\"50cfe702\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67fd123a img-cover elementor-widget elementor-widget-image\" data-id=\"67fd123a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/cabecera-1-11-scaled.jpg\" class=\"attachment-full size-full wp-image-2484\" alt=\"\" srcset=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/cabecera-1-11-scaled.jpg 2560w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/cabecera-1-11-300x200.jpg 300w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/cabecera-1-11-1024x683.jpg 1024w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/cabecera-1-11-768x512.jpg 768w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/cabecera-1-11-1536x1024.jpg 1536w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/cabecera-1-11-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a50c8ec e-con-full e-flex e-con e-parent\" data-id=\"1a50c8ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4669af2a e-con-full e-flex e-con e-child\" data-id=\"4669af2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-24ab6a00 e-con-full e-flex e-con e-child\" data-id=\"24ab6a00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34fc812d tabs-tax elementor-widget elementor-widget-text-editor\" data-id=\"34fc812d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span>Communication<\/span><span>Characters<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a48268 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"19a48268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Client: <\/span><a href=\"https:\/\/www.instagram.com\/p\/DHnlivzMoGj\/?hl=en&#038;img_index=1\"><span style=\"font-weight: 400;\">Ecoembes<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Art Direction: C\u00e9 Marina<\/span><\/p><p><span style=\"font-weight: 400;\">Illustration: C\u00e9 Marina<\/span><\/p><p><span style=\"font-weight: 400;\">Year: 2025<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c527d2b elementor-widget elementor-widget-html\" data-id=\"2c527d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>document.addEventListener('DOMContentLoaded', function() {\r\n    \/\/ Volvemos a tu selector original exacto que s\u00ed pon\u00eda la manito\r\n    const filterTags = document.querySelectorAll('.tabs-tax span');\r\n    const filterID = 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data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ecoembes: Recycler Archetypes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5325b8c8 elementor-widget elementor-widget-text-editor\" data-id=\"5325b8c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This project involved crafting a captivating series of character illustrations for an Instagram social media campaign (Recycler Archetypes Part I). <\/span><\/p><p><span style=\"font-weight: 400;\">I playfully represent various recycler archetypes: The Perfectionist, The Compulsive Washer, The Skeptic, and The Frankenstein. <\/span><\/p><p><span style=\"font-weight: 400;\">This idea made the message of sustainability relatable to a wide audience, connecting personally and encouraging better recycling habits through humor.<br\/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b109fd6 e-con-full e-flex e-con e-child\" data-id=\"6b109fd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-35a60d6b e-con-full e-flex e-con e-child\" data-id=\"35a60d6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-291bf1ac e-con-full img-mitad e-flex e-con e-child\" data-id=\"291bf1ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71caf521 elementor-widget elementor-widget-image\" data-id=\"71caf521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1296\" height=\"1706\" src=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Frame-58.jpg\" class=\"attachment-full size-full wp-image-2485\" alt=\"\" srcset=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Frame-58.jpg 1296w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Frame-58-228x300.jpg 228w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Frame-58-778x1024.jpg 778w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Frame-58-768x1011.jpg 768w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Frame-58-1167x1536.jpg 1167w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1b7186 e-con-full img-mitad e-flex e-con e-child\" data-id=\"e1b7186\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-177e2d7c elementor-widget elementor-widget-image\" data-id=\"177e2d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1296\" height=\"1706\" src=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-53.jpg\" class=\"attachment-full size-full wp-image-2486\" alt=\"\" srcset=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-53.jpg 1296w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-53-228x300.jpg 228w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-53-778x1024.jpg 778w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-53-768x1011.jpg 768w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-53-1167x1536.jpg 1167w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-621a7a2 e-con-full e-flex e-con e-child\" data-id=\"621a7a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6592532 e-con-full img-mitad e-flex e-con e-child\" data-id=\"6592532\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13bba1d elementor-widget elementor-widget-image\" data-id=\"13bba1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"1706\" src=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-54.jpg\" class=\"attachment-full size-full wp-image-2487\" alt=\"\" srcset=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-54.jpg 1296w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-54-228x300.jpg 228w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-54-778x1024.jpg 778w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-54-768x1011.jpg 768w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-54-1167x1536.jpg 1167w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d00634 e-con-full img-mitad e-flex e-con e-child\" data-id=\"0d00634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4deee6 elementor-widget elementor-widget-image\" data-id=\"e4deee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"1706\" src=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-55.jpg\" class=\"attachment-full size-full wp-image-2488\" alt=\"\" srcset=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-55.jpg 1296w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-55-228x300.jpg 228w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-55-778x1024.jpg 778w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-55-768x1011.jpg 768w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-55-1167x1536.jpg 1167w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-237c85a8 e-con-full e-flex e-con e-child\" data-id=\"237c85a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9207f30 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9207f30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The artistic approach for this series features expressive, comic-inspired characters: digital black ink outlines and traditional comic shadow textures to add depth. I chose a limited color palette of six colors, intentionally creating a sense of non-normative skin tones to promote inclusivity and visual appeal. <\/span><\/p><p><span style=\"font-weight: 400;\">Beyond the character illustrations, I defined a specific layout and chose a typeface that perfectly complemented each character\u2019s unique aesthetic.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b65b77b e-con-full img-completa e-flex e-con e-child\" data-id=\"4b65b77b\" data-element_type=\"container\" data-e-type=\"container\" id=\"img-movil\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7c766b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3f7c766b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/04\/Rectangle-5-9-scaled.jpg\" class=\"attachment-full size-full wp-image-2489\" alt=\"\" srcset=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/04\/Rectangle-5-9-scaled.jpg 2560w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/04\/Rectangle-5-9-300x150.jpg 300w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/04\/Rectangle-5-9-1024x512.jpg 1024w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/04\/Rectangle-5-9-768x384.jpg 768w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/04\/Rectangle-5-9-1536x768.jpg 1536w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/04\/Rectangle-5-9-2048x1024.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b3e26a e-con-full e-flex e-con e-child\" data-id=\"12b3e26a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f74f619 e-con-full img-mitad elementor-hidden-mobile e-flex e-con e-child\" data-id=\"4f74f619\" data-element_type=\"container\" data-e-type=\"container\" id=\"div-empty\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19464500 e-con-full img-mitad e-flex e-con e-child\" data-id=\"19464500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8c7655 elementor-widget elementor-widget-image\" data-id=\"7a8c7655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"1706\" src=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-56.jpg\" class=\"attachment-full size-full wp-image-2490\" alt=\"\" srcset=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-56.jpg 1296w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-56-228x300.jpg 228w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-56-778x1024.jpg 778w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-56-768x1011.jpg 768w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-56-1167x1536.jpg 1167w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-160f452 e-con-full img-completa e-flex e-con e-child\" data-id=\"160f452\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d820c elementor-widget elementor-widget-image\" data-id=\"b4d820c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-6-8-scaled.jpg\" class=\"attachment-full size-full wp-image-2491\" alt=\"\" srcset=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-6-8-scaled.jpg 2560w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-6-8-300x150.jpg 300w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-6-8-1024x512.jpg 1024w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-6-8-768x384.jpg 768w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-6-8-1536x768.jpg 1536w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-6-8-2048x1024.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-182422b3 e-con-full e-flex e-con e-child\" data-id=\"182422b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3191e049 e-con-full img-tercio e-flex e-con e-child\" data-id=\"3191e049\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d754d8a elementor-widget elementor-widget-image\" data-id=\"3d754d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"1130\" src=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-2-11.jpg\" class=\"attachment-full size-full wp-image-2492\" alt=\"\" srcset=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-2-11.jpg 848w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-2-11-225x300.jpg 225w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-2-11-768x1023.jpg 768w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f94488a e-con-full img-tercio e-flex e-con e-child\" data-id=\"4f94488a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1434913f elementor-widget elementor-widget-image\" data-id=\"1434913f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"1130\" src=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-57.jpg\" class=\"attachment-full size-full wp-image-2493\" alt=\"\" srcset=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-57.jpg 848w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-57-225x300.jpg 225w, https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-3-57-768x1023.jpg 768w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-606e0c84 e-con-full img-tercio e-flex e-con e-child\" data-id=\"606e0c84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28b5865 elementor-widget elementor-widget-image\" data-id=\"28b5865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"1130\" src=\"https:\/\/cemarina.com\/wp-content\/uploads\/2026\/06\/Rectangle-2-12.jpg\" class=\"attachment-full size-full wp-image-2494\" alt=\"\" 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