Graphic Campaign Illustrations: El Català ben servit
Graphic Campaign Illustrations: El Català ben servit
Creating the graphic campaign illustrations for ‘El català, ben servit’ was an exciting challenge. The initiative, launched by the Gremi de Restauració de Barcelona and ERC, aims to promote the use of Catalan in the city’s bars and restaurants.
The project involved bringing an informative brochure to life, distributed to over 9,000 establishments. The main goal was to make these regulations feel approachable and engaging for everyone.
The Visual Approach
The visual proposal features a series of humorous, everyday scenes in restaurants. The artwork was created in digital ink using a limited palette of two complementary colors to ensure a strong visual impact. Each scene is complemented by comic-style lettering for the dialogue, adding dynamism and a fresh touch to the communication.
Characters that somehow didn’t make it to the final but they were fun to develop.