IMB School Brand illustration system

Brand illustration system

IMB School is the first business school dedicated exclusively to training in the music business. IMB School has the support of companies such as Youtube Music, Sony Music, Primavera Sound and many others. During 2020, IMB School has transitioned from in person to online training, creating new courses that required very friendly and visual explanations using storytelling techniques.

Concept proposal
The main objective was to create an illustration system for the online platform that a student of the music business can be identified with.

Diverse (gender flow)

Character development

Process of work

1. We started the project by doing a research and later a moodboard that gives us a clue for a style that can fit with the main objective. 

2. After doing iterations with the illustration style, we arrived at the initial prototype. This gave us the guidelines to replicate to the rest of illustrations. With those rules, we could develop the rest of characters and other requirements.

3. The result was a unique brand illustration system. This system brings together a library of more than 200 illustrated images including characters, places and objects. 
The main objective was to
 create an illustration system for the online platform that a student of the music business can be identified with.






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