Ecoembes: Recycler Archetypes

This project involved crafting a captivating series of character illustrations for an Instagram social media campaign (Recycler Archetypes Part I).

I playfully represent various recycler archetypes: The Perfectionist, The Compulsive Washer, The Skeptic, and The Frankenstein.

This idea made the message of sustainability relatable to a wide audience, connecting personally and encouraging better recycling habits through humor.

The artistic approach for this series features expressive, comic-inspired characters: digital black ink outlines and traditional comic shadow textures to add depth. I chose a limited color palette of six colors, intentionally creating a sense of non-normative skin tones to promote inclusivity and visual appeal.

Beyond the character illustrations, I defined a specific layout and chose a typeface that perfectly complemented each character’s unique aesthetic.