CharactersEditorial

Client: M.D For You

Art Direction: Cé Marina

Illustration: Cé Marina

Year: 2023

MD For You Blog Illustrations

M.D. For You helps women manage menopause. They offer live masterclasses with evidence-based information and personal guidance (covering issues like osteoporosis, incontinence, low libido, and memory changes). The main challenge was to make illustrations that were scientifically validated yet felt light and optimistic.

I was focused on creating an expressive and colorful illustration style. I intentionally used bright, positive tones to quickly uplift viewers. I’ve found a good mix of bold and warm tones for both vibrancy and comfort. Each illustration acted as an emotional anchor, showing relatable scenes and gentle visual jokes. This way, the illustrations actively create optimism, making their menopause journey feel more manageable and less lonely.

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