Parcs Naturals proposal

I was invited to illustrate a series of animals in their habitat for ‘La xarxa de Parcs Naturals’ (Natural Parks of Catalonia) campaign launched after two years of the Covid-19 lockdown. When the quarantine was over, these natural spaces received a greater influx of visitors. The main goal of the campaign was to achieve a balance between enjoying the experience of being in nature and raising awareness about the environment among the population.

The graphic proposal aims to amplify and enhance the greatness and biodiversity of Catalonia, the welcoming invite, coexistence, and respect. The illustrations are inspired by graphic novel style: narratives with high-impact illustrations, expressiveness and contrast of tones with overlapping spots of color, usually aimed at a more demanding audience, young and adult.

The visual narrative of the message was worked through two levels of communication: from generic to the specific. What we first perceive is lush nature but, when we take a closer look, we find objects that do not belong there.