Parcs Naturals proposal

Contest proposal for the graphic campaign “La xarxa de Parcs Naturals”, launched after the two-year Covid-19 lockdown. When the quarantine ended, natural spaces saw a major influx of visitors. The main goal was to convey a balance between enjoying the outdoors and raising public awareness about respecting the environment, achieved through a series of animal illustrations.

The graphic proposal aims to amplify and enhance the greatness and biodiversity of Catalonia, the welcoming invite, coexistence, and respect. The illustrations are inspired by graphic novel style: narratives with high-impact illustrations, expressiveness and contrast of tones with overlapping spots of color, usually aimed at a more demanding audience, young and adult.

The visual narrative of the message was worked through two levels of communication: from generic to the specific. What we first perceive is lush nature but, when we take a closer look, we find objects that do not belong there.